DeLaval sucessfully defends first place in DLG-ImageBarometer
Tumba, Sweden 07.12.2018. DeLaval took first place in the ImageBarometer in the Animal Husbandry Technology category carried out by the German Agricultural Society (DLG), and successfully defended its leadership from the previous year.
With a brand index of 43.53, DeLaval maintained their high score from 2017 and has a clear advantage over competitors in the Animal Husbandry Technology category.
Of the five ImageBarometer surveys carried out since 2014 by the DLG, DeLaval has already won the popular trophy three times. For the first time in history, DeLaval has succeeded in defending the top position in the following year. What has been an especially eventful year for DeLaval, this success is particularly encouraging and enjoyable. 2018 was all about new and big innovations that were introduced to the market for the first time. Led by the launch of the new DeLaval VMS™ V300 automatic milking system and DeLaval OptiDuo™ feed pushing robot during the summer, at EuroTier in November also saw to the launch of the award-winning DeLaval Evanza™ cartridge system and the DeLaval E100, E300 and P500 advanced rotary and milking parlour systems. The result not only confirms the new marketing concept under the slogan "All revolves around you", but also underlines its successful communication in the different marketing channels.
"We are very pleased with the result and that the farmers give us their appreciation. At the same time, we would also like to thank all our employees and dealerships for achieving this great result together and maintaining our strong position in the market", says Dr. Stephan Lais, Vice President Sales Market Area Central Europe, to thank for the support and customer orientation. "Certainly the result is also connected with our burst of new products in 2018! It is a motivation and a confirmation for us to continue the journey with our products and solutions in the future. "
In the annual DLG survey, about 700 German farmers were identified in terms of their brand perception in August and September in the seven different categories of agricultural technology, animal husbandry technology, feed and equipment (animal), agricultural chemistry and seeds, banking and insurance, trade and service providers, and renewable energies, all interviewed by phone. The calculated brand index consists of the four subsections: brand image, brand knowledge, brand performance and brand loyalty. Overall, a maximum score of 100 points can be achieved.
For more information: Raúl de la Fuente Head of Public Relations, DeLaval International +46 76 6335253 firstname.lastname@example.org
About DeLaval DeLaval is a worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, warranting milk quality and animal health. Our solutions are used by millions of dairy farmers around the globe every day. DeLaval was founded more than 135 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4,500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group. See more at www.delavalcorporate.com.