The company has been chosen to represent the 2011 Dairy Barn. The DeLaval Sustainable Barn will be part of the Farm Experience Hall and will feature a live robotic milking demonstration and present sustainable options for the production of quality dairy products that help reduce the environmental footprint of farms.
Berlin, Germany (January 20th 2011). DeLaval will offer a unique opportunity to see the latest in sustainable dairy technology at the world’s largest consumer show for agriculture, food and horticulture, the 2011 International Green Week in Berlin (January 21 to 30).
“Farm Experience is our special exhibition during International Green Week in Berlin. It is all about showing consumers entire agricultural production chains and we are very happy to have DeLaval as a new partner this year. DeLaval enables us to show a modern cow barn, from flooring to automatic milking, and demonstrate the seamless transition of steps in the dairy chain – all with just one supplier. DeLaval is helping us to make the dairy value chain, from cow to consumer, truly come alive,” FNL General Manager Dr. Gibfried Schenk said.
“Consumers and trade visitors alike want to see how today’s agricultural businesses plan to help farmers produce more quality food for an increasing population with less impact on the environment. So we want to show them how DeLaval intends to support dairy farmers around the world with smart technology and services to increase resource efficiency on farm,” DeLaval Vice President Marketing and Communications Benoit Passard said.
The environment is one important aspect for sustainable dairy farming but, according to Passard, cannot be addressed in isolation. DeLaval has identified a consistent way in which to address the climate challenge and integrate sustainability into their business model. The initiative is called Sustainable Dairy Farming SDF and is a holistic approach based on measuring and improving the performance of a dairy farm in terms of four interlinked resource pillars: Animal Welfare, Environment, Social Responsibility and Farm Profitability.
The company will display the latest version of their voluntary milking system, the VMS 2011. The DeLaval robotic milker brings down energy consumption to an all time low, ranging between 15 and 25 kW per ton of milk. This makes VMS one of the most cost efficient milking systems in the world, capable of harvesting 2000 to 2500 kg of milk per day. Other SDF solutions will also be showcased, aimed at lowering the cost of milk production while maintaining a healthier ecosystem.
The DeLaval Dairy Barn will be showcased in hall 3.2 of the Berlin Exhibition Grounds, at the Farm Experience Hall of International Green Week 2011. The Farm Experience is a joint initiative of the German Farmers Association (DBV), the Association information.medien.agrar (IMA) and the Promotion of Sustainable Agriculture (FNL).