Digital services – future proofing our business
A new strategic direction taking shape to focus on enhancing our digital offering to ensure we stay competitive in the dairy farming industry.
In recent years, we have seen a strong market demand for technologies that support our farmers and partners in making better use of their equipment and utilising farm data to run more efficient and sustainable dairy operations. Todays´ digital technologies are presenting us with many new opportunities in this area.
A new Digital Services team was created last year, who are responsible for our journey towards an aligned digital services offering. The team will establish a common DeLaval digital platform to collect and make use of data from our sensors on cows and equipment. With machine learning and deep learning algorithms, this data will then be used in our digital services offering. Such services range from information on cow health and milk quality to equipment performance services, like remote surveillance for farmers and other partners. These services will be offered and sold through digital channels in alignment with our market area organisations.
DeLavals´ leading position in the market is based on innovations and our ability to bring a constant flow of relevant new products to our customers.
New opportunities from remote monitoring
We see a clear market demand for new technologies, which is constantly presenting us new opportunities and challenges that we need to grasp in order for us to drive a sustainable and forward-thinking business and industry. Digital technologies enable us to extend our current product offering to include digital services. There are opportunities for us in all three elements of our company strategy: Sales, Innovation and Productivity.
Digital and connected solutions allow remote monitoring of a farmer’s needs, including monitoring real-time data on an app from the other side of the world. “Remote management not only enables us to serve the equipment remotely, we can also compare performance with other farms to suggest efficiency improvements to the farmer’s operations,” says Jonas Hällman, Executive Vice President Digital Services.
Such solutions have the potential to deliver significant value to our customers – while creating new business opportunities for DeLaval.