Our Take

Sustainability for us means helping our customers to do more with less and succeed in their business. We also look at our own operations and see how and where we can improve.

Our vision is to make sustainable food production possible. Our strategic priorities guide us in our business by taking us closer towards realising our vision. The priorities are:

  • ​​​Profitable growth in geographies – we bring productivity by improving products and services to new customers and new markets.
  • Number one in farm management – we offer intelligent solutions that help customers become more efficient.
  • Aggressively growing consumables and service businesses – we support the safe and reliable operations of our equipment and the daily management of the animals on farms.
  • Operational excellence driving cost and quality leadership – we continuously improve our own resource efficiency. 

"Sustainability is about leadership and driving improvements to help our customers when it comes to productivity, social progress and environmental performance."  
Joakim Rosengren

Our work is based on our Corporate Governance Framework, which includes our Code of Business Conduct (pdf) and Environmental Policy.

We look at sustainability from three main perspectives.

Environmental sustainability is about taking a long term perspective while using the latest scientific insights and technologies to improve the resource efficiency of our customers operations and also our own. The aim is that common natural resources and materials are used to provide sustainable, safe and healthy lives for all humans. 

Social sustainability is about respecting and advancing Human Rights as they are defined by the:

 Economic sustainability is about helping our customers to maintain a profitable business in the long term.

The areas we focus on have been chosen via a materiality analysis where stakeholder views and our own have been considered.

Our customers are among the five million dairy farmers worldwide with ten cows or more. Their operations are becoming more resource efficient as they are increasingly mechanised, automated and supported by sensors and on-farm data analysis.  

Jan Agri



For any questions, please contact
Lars Johansson, Corporate Communications & Sustainability Senior Vice President